Introducing a 99-Pack of Beer, The Ultimate Host Gift
Want to seriously impress everyone at the Labor Day party you’re going to this weekend? Don’t show up with a wimpy six-pack that’s picked over in five minutes, come loaded with a 99-pack—it’s sure to last for at least several more minutes. For a limited time and in a limited quantity, is making its Peacemaker extra pale ale available 99 at a time. The pack, which—as you can see in the video above—may take a small army to carry home, is going to cost $99, just a buck a beer.
As for the taste, Peacemaker is medium bodied and just slightly bitter (the brewery describes it as a Conan O’Brien–level of bitterness). And at 5 percent ABV, Peacemaker is right on the edge of being a session beer (that is, you can drink a lot of it in one sitting, so it’s perfect for day-drinking).
The 99-packs go on sale Thursday. If you’re interested in picking one up, Austin Beer Works will be telling you where you can do it on and , so stay tuned.