The test location features a taco restaurant, ice cream station, and wine and beer on tap.

By Adam Campbell-Schmitt
March 13, 2019

7-Eleven has built an international business on its reputation as a convenient corner store, offering snacks, drinks, and other sundries to customers on the go. But the brand's latest test concept asks you to sit down and stay awhile. The company has recently opened a test store in Dallas, TX that serves as a laboratory for 7-Eleven's upcoming products and innovations including a variety of upscaled treats and even an in-store taco joint.

7-Eleven
7-Eleven
7-Eleven

Inside, visitors will find made-to-order coffee, cold-pressed juices, smoothies, and agua frescas, a bar with wine, beer, kombucha, nitro cold brew, and teas on tap (as well as bar-style seating nearby), "The Cellar" stocked with a large selection of wines, a beer cave and a self-service growler station which will include local beers and ciders, fresh-baked cookies, croissants, and other baked goods, bulk snacks, frozen yogurt and ice cream with toppings and mix-ins, and, perhaps most surprisingly, an outpost of Laredo Taco Co. — a restaurant chain 7-Eleven acquired in 2018 — within the building featuring indoor and outdoor seating.

7-Eleven