Well, it depends what you mean by "good."
These days, most people would probably agree that eating less meat is a good thing: for the environment, for our bodies and for the churned out annually through our factory farming industry. According to the United Nation’s Food and Agriculture Organization, . For all these reasons, then, plant-based companies like Impossible Foods and Beyond Meat have become appealing to more than just vegans.
Impossible Foods, which made headlines in 2016 for its bleeding burger, has been plugged heavily by superstar chefs like David Chang—you can find it on the menu at his NYC restaurant Momofuku Nishi. As of August 2017, the Silicon Valley-based company had amassed more than $300 million in funding, . It’s backed by Bill Gates.
The question has been posed, however: Are there any downfalls to these cutting-edge plant-based products? Among vegan circles, there’s a sort of pride in rejecting animal analogues: “I just don’t crave those anymore,” some will say.
Yet meat apologists and followers of the slow-food movement take issue with the processed nature of these products. “Why eat a super processed burger instead of a piece of grass-fed steak,” the criticism goes. Well, for one, most Americans still reach for industrially farmed beef for their weekday suppers, . Grass-fed beef is still prohibitively expensive for many. (To be fair, the price tag of Beyond Meat’s plant-based burger is also relatively high: 8 oz are priced at $5.99 in a city like Los Angeles, for example. However, the hope is that, with scale, prices will eventually come down.) Price aside, grass-fed and pasture-raised beef haven’t dispensed with the environmental and ethical concerns of the meat industry. So, it’s worth a look at making plant-based alternatives work, even just as one-off substitutes for omnivores, à la The Omnivores Dilemma.
That said, the concerns raised around some of these plant-based products are honest inquiries. Impossible Burger, for example, has more than double the saturated fat of an 85% lean beef burger: 3.6 grams per ounce (derived from coconut oil) versus 1.7. However, both it and category competitor Beyond Burger have 0% cholesterol. ( for the side-by-side stats.) Impossible Burger also has over seven times the amount of sodium in its 85/15 beef counterpart: 145 mg vs. 20.5 mg in beef. Beyond Meat’s Beyond Burger rings in at 112.5 mg of sodium per ounce. In its defense, Impossible representatives cite that the burger—only available in restaurants right now, not retail—is sent to chefs ready to serve, no further seasonings needed. Compare that to a store-bought beef patty, which most people salt before eating.
“We plan to launch the Impossible Burger in retail outlets (i.e. grocery stores), and we are actively working to lower the amount of sodium in our burger,” writes Rachel Konrad in an email, Chief Communications Officer at Impossible Foods. mkgallery reached out to Beyond Burger as well, but did not hear back.
And then there’s the whole heme issue: It’s been getting a lot of attention recently, . (Category rival Beyond Burger does not include heme or gluten, which are the product’s two chief differentiators.) , the F.D.A stated in 2015 that it “believes the arguments presented, individually and collectively, do not establish the safety of soy leghemoglobin for consumption, nor do they point to a general recognition of safety.” That said, Impossible Foods is still legally allowed to sell its burger, which has not been deemed unsafe.
Heme is a protein that occurs all the time in nature, both in animals and in plants. It’s kind of like a molecular basket that carries iron, Dr. Kent Kirshenbaum explains. , and was recently on a panel discussing veggie burgers at an annual industry conference hosted by . In the interest of full disclosure, he says he’s worked previously with Beyond Meat and retains a small interest in the company.
The debate around heme, he explains, is twofold—whether it’s founded or not is another question. It’s not so much that Impossible Burger contains the compound, but rather the quantities of it and also the way it’s produced. The company wraps naturally occurring heme inside a larger molecule, called leghemoglobin, and puts that in their burger. Leghemoglobin also occurs naturally in soy root nodules, but, per the F.D.A., these are not “a commonly consumed human food.” (When’s the last time you had soy root nodules for dinner?) , , goes on to say that “there is no history or knowledge of human dietary exposure to soy leg hemoglobin from roots.”
So basically, because we don’t eat soy root nodules often—and consequently, leghemoglobin—the question is: Is eating it regularly harmful for us? The F.D.A. is still trying to figure that one out.
There are also concerns about how the company is producing it. Instead of harvesting it from soy root nodules, where it is found in nature, Impossible is growing it artificially through yeast, making it a genetically modified food. (Some have speculated that this is for reasons of scale—Impossible Foods did not.) “This is not necessarily problematic,” Kirshenbaum says. “There are many GMOs in our food system, and these are often regarded as safe.” The GMO issue is another one altogether, although it doesn’t sit well with a lot of people.
And finally, there’s the question about heme itself, even when it’s not packaged up in leghemoglobin or genetically modified. “[T]here isn't much known about using heme proteins as additives, so it's difficult to be certain,” says Kirshenbaum. “And like many nutrients, heme may be beneficial in small quantities, but hazardous in some forms or in large quantities.”
There are many people who are vocally concerned about heme, and would prefer to avoid it if they can—especially because competitor product Beyond Burger doesn’t have it at all. Why does Impossible Foods use heme at all then, if it’s so contentious? Well, according to the company’s research scientists, the molecule is singularly responsible for that beefy flavor in burgers—it’s what makes “meat taste and behave like meat,” says Konrad. She goes on to address criticisms in an email to mkgallery:
“We analyzed soy leghemoglobin to determine if it shared any meaningful similarity to known allergens; it does not. We performed numerous tests (including tests on digestion, heat sensitivity and acid sensitivity) to make sure it was safe. And we conducted a comprehensive toxicology study in which rats were fed amounts of heme far in excess of what any human could consume in our burger, with absolutely no ill effects.”
Excessive heme consumption has been linked to high levels of colon and prostate cancer, Jane Brody wrote . For Kirshenbaum, “The critical question becomes what is ‘excessive,’ and does the amount in the Impossible Burger qualify as excessive. I don't have enough knowledge to have an opinion on this,” he says.
The heme debate aside, there’s the fact that both Beyond Burger and Impossible Burger are pretty highly-processed foods. (Indeed, their technological prowess is part of these companies’ appeal to the anti-hummus-and-sprouts crowd.) Are these burgers compromising nutritional quality in their quest to mimic meat? If we’re comparing them to whole vegetables, the answer is probably yes. It would be very hard to make the case that these products are better for you than whole carrots and peas.
But, that’s not really the point. Whether it’s from plants or from animals, a burger is still a burger. “It’s a fantastic amino acid and fat delivery system,” Kirshenbaum said at the panel. And that’s what makes it satisfying. If it were lower in fat, it likely wouldn’t be as successful as a meat analogue. (Just for reference: the Impossible Burger has about 4.3 grams of fat per ounce, and the Beyond Burger rings in at 5.5 grams, . That's on par with 85/15 ground beef.)
At the end of the day, plant-based burgers—at least the ones that most faithfully replicate meat—are going to fall into the same “indulgent” category as their animal-derived counterpart: they’re probably not going to be a five-times-a-week meal, at least not right now. (Sorry to dash the stereotype that all vegan food is inherently low fat or healthy.)
In a prior interview with mkgallery, Beyond Meat CEO Ethan Brown also addressed the processed nature of his company’s burger. Yes, it’s processed, he acknowledges—but it’s still way, way better than industrial meat.
“We could go meet the farmer that grew your peas. We can show you how the protein was separated,” he says. “We could also go see the farmer that raised the cow you consumed, and go see that slaughterhouse. You can’t tell me that process is better than our process.”
And maybe that’s the real standard here—we’re not comparing veggie burgers to the plants they come from. Of course whole foods are going to come out nutritionally ahead every time. The ultimate competitor here is traditional meat: in taste, price, and nutrition.
Venture capitalist-backed companies like Beyond Meat and Impossible Foods have grown so rapidly in the past decade, faster than their natural foods forefathers before them. And there’s still a lot they’re learning, optimizing for and tweaking. Research is still being done. One thing is for sure: a rising tide floats all ships, and the fact that we can have this debate in the first place—contemplating the pros and cons of multi-million dollar plant-based products—is a win for vegans, gourmands and environmentalists alike.