A Hershey’s Kiss without a tip just isn’t a Hershey’s Kiss—which is why bakers were in revolt last month when the Kisses they purchased were missing their signature pointy top. (Trivial? Sure. But the aesthetic just isn’t the same!) People took to social media to express their aggravation, and one customer reported that, when she called, Hershey said it was breaking off the tips on purpose in order to prevent damage during shipment, as previously reported by mkgallery. However, Hershey announced on Thursday that the great chocolate debacle of 2018 has been solved, reports .
“We looked at the entire Kiss manufacturing process, and we made some adjustments to shaping the tips to allow us to have greater consistency,” Michele Buck, Hershey CEO, told CNBC.
Yet, it’s still unclear what specifically caused the Kisses to be tipless, or how many Kisses total were affected. Buck told CNBC that the company had been seeing “inconsistency in the tip shaping” and that “changes have been made to prevent further disappointment”—so it was likely some sort of equipment or production issue. The rest may well be left up to mystery. In the meantime, you can rest assured that your peanut butter blossom cookies and all other Kisses-related baked goods will soon be back up to their usual standards.
“We understand that bakers’ expectations are high for an iconic brand that is more than 100 years old because they are proud of their desserts,” Jeff Beckman, director of corporate communications for The Hershey Company, had said in a back in December.
In other classic candy quandaries, the conversation hearts shortage we all feared when Necco (maker of SweetHearts) went out of business last year has been debunked. Brach’s candy company has been making their own hearts since the 1960s, and they come in all sorts of different sizes and flavors, ranging from Tropical Fruit to Very Berry. We recently spoke with Peter Goldman, Senior Director Brach’s & Seasonal Confections about the conversation heart situation for this year's Valentine's Day—you can read more here.