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Last week, United revised its in-flight drink menu by removing one of the most beloved sky beverages of all time, tomato juice, on domestic flights less than four hours.

Andrea Romano
May 14, 2018

Airlines can take our , but they will never take our Bloody Mary.

Last week, United revised its in-flight drink menu by removing one of the most beloved sky beverages of all time, tomato juice, on domestic flights less than four hours, . Fliers were not happy.

Customers were quick to share their outrage, even threatening to take their business elsewhere over the change.

No Tomato Juice on a plane??????!!!!! What are you doing United Airlines???? Everyone knows tomato juice is so much better in the air!!!!

— Jaime Pulfer (@Pulfer680News)

Seriously , you are ditching tomato juice on your flights??? I’ve always been a united guy and will book based on price, but if your price is equal to your competitor, the airline serving the tomato juice will get my business!

— Jason Chase (@chasing_jason)


Plain tomato juice is ALL that I drink on your flights! Please keep it in the cart!

— Betty Gorham (@Tabasco112150)

It may seem strange to some, but the outrage may be justifiable: Tomato juice is popular order on planes, as its one of the few drinks .

The low humidity on airplanes dulls the body’s sense of taste and smell, making sweet and salty flavors hard to detect. It actually makes food taste a bit bland (which is partly why many people dislike in-flight meals). But tomato juice, with its acidic and earthy taste on the ground, tends to taste sweeter and fruitier in the air. Lots of travelers love it plain, or of course in a Bloody Mary.

United responded to the public outcry and called the whole thing off on Thursday, .

“We want our customers to know that we value and appreciate them and that we're listening,” the airline said in a statement. “Our customers told us that they were not happy about the removal of tomato juice so we're bringing it back onboard as part of our complimentary beverage offering.”

You say tomato. We say, we hear you. Tomato juice is here to stay.

— United Airlines (@united)

United also eliminated Sprite Zero, Courvoisier, and Jim Beam from flights less than four hours, but so far no one has come out of the woodwork to defend those beverages. The airline is also adding a few options, including some popular beers like Lagunitas Sumpin’ Easy Ale, New Belgium Citradelic Tangerine IPA, and Stella Artois, starting June 1.

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