Abloh's first-ever liquor brand collaboration will be available in limited-edition quantities this October.
Virgil Abloh's Midas touch will grace the world of wine this fall. The artistic director of Louis Vuitton menswear and CEO of Off-White has teamed up with Moët & Chandon to launch Moët & Chandon c/o Virgil Abloh, a limited-edition exclusive collection of custom-designed bottles of Nectar Imperial Rosé—the top-selling rosé Champagne in the United States.
This is Abloh's first-ever liquor brand collaboration—previously, Abloh has worked with lots of fashion-endemic brands, including Kith, Nike, Moncler, and Levi's, all to critical acclaim and great retail success.
Each bottle will be labeled with the words DO NOT DROP—in signature Off-White font and styling—as well as Abloh's signature. The bottles will be available in a limited-edition 750 mL size ($59.99) via and an ultra-limited-edition 3 liter Jeroboam size, which will not be available for purchase, but will be gifted to friends and family of the designer (read: they will become the ultimate collectors' items).
Moët & Chandon c/o Virgil Abloh will be available from October 1 at select retailers in New York, Miami, Los Angeles, Atlanta, and Chicago (October 15) as well as on .